Kimi and Massa try and devise a scheme for fitting their new steed in the company car...
Colnago has been understandably proud of their partnership in developing carbon fiber technology with Ferrari and each year they produce a limited edition road bike bearing the Scuderia's name. This year's bike is a rebranded version of their EPS tube and lug frame (a construction method which lends itself well to custom sizing, which should be nice if the diminutive Massa decides he'd like one for himself. A 50cm I'd say?) decorated in Ferrari F1 livery and sporting full Campagnolo Super Record gruppo. It should be one hell of a ride, and for the better part of twenty grand it should be. Out of 99 examples being built (of which only 25 are coming stateside) apparently numbers 1,2,3 and 88 are already spoken for.
Now, I know that $17,500 sounds like a lot of money for a bike. However, if you take for granted that most bike geek owners of the Colnago Ferrari will most likely also have a real Ferrari, as a percentage of the cost of their car its not so bad. Let me explain. Each day here in Boulder I see plenty of fancy road bikes on top of fancy Audis. Say the average A4 Quattro sets you back $35,000 and a damn nice road bike another $5,000. You're talking about spending %14 of you car's value on the bike. Well, if you extend that equivalency to the Ferrari Colnago you're not getting that bad a deal; $17,500 is a under 9% the cost of your new $200,000 Ferrari. Can't afford not to, right?
Of course, living in Colorado also means I've seen countless bikes that are worth far more than the car they're on. Now I'm just waiting to see a Ferrari Colnago on a Toyota Carolla.
That was a great idea from Ferrari. They are not just after on their sales but also for the environment. It's nice to think not only for the consumers but also with their surroundings.
Posted by: Mechanics Info | 12 January 2009 at 12:51 AM
When you are skinning your customers, you should leave some skin on to grow so that you can skin them again.
Posted by: Ajf 4 | 01 August 2010 at 11:55 PM
Well now, I was searching for blogs on fitness or health when i came across this post. Although not exactly what I was expecting I will give it ****.
Posted by: Bicycle Trailers | 14 October 2010 at 06:53 PM